Who
we
are
I started the business after identifying a gap in the market. Being a chilli lover, I got frustrated from eating the bland chilli served
as a condiment by most restaurants. They provided the heat, but lacked the avour, so I set about to create a chilli condiment
so tasty and versatile, that will give customers value of their money.
Chilladiddo started frommy home kitchen in 2010 as a hobby. In 2012 I registered it as a formal entity and from preparing our
condiments in a home kitchenwemoved to an accredited (outsourced) factory on a contract packing arrangement.
We are currently conducting the bulk of our sales through food-shows and food-markets, in Johannesburg, with plans to
expand outside Johannesburg. Slowly wewill position ourselves onmore shelves of the leading retailers in the country.
Page 41
“WHY DON'T YOU TASTE
AND SEE!”
Manufacturing
Chilladiddo
What
we
do
Who
we
serve
What
we’ve
achieved
We offer a blend of uniquely put
together ingredients, in the form
of wet condiments – chilli relishes,
chillinaise and raw honey,
designed to turn any boring meal
into a gourmet dish. Our products
are very convenient and versatile,
and offer the customer value for
money. They are preservative
free.
Ÿ
Winning a R160 000 Grant Award
from entering and participating in
the SAB Kickstart start up
programme
Ÿ
Improving our product shelf life to
6 months
Ÿ
Moving production from home
kitchen to accredited factory
Ÿ
Gracing the cover of Finweek
magazine
Ÿ
Listing with our rst Spar
supermarket
Ÿ
Setting up Made with Rural, an
initiative that we support nancially,
to ensure that our rural growers
provide us with good quality raw
ingredients.
Ÿ
The Sheds @1Fox
Ÿ
Spar Pineslopes
Ÿ
Taste of Jozi
Ÿ
Meatworld Northcliff
Ÿ
Domestic and
commercial market
