Who
we
are
Page 43
What
we
do
Who
we
serve
What
we’ve
achieved
The business was founded in 2004, when my partners and I identified a gap in the market. There were only three players in the
market then, with themarket leader havingmore than 87%market share. We started trading actively in 2006.
One of our partners, who is the brains behind this amazing brand/product and a co-founder (Maggie Mogase), who also
happen to be our grandmother, had a secret recipe of making mageu. We had an opportunity to test the market, doing tasting
sessions in busy areas, targeting taxi ranks, filling stations, bus stations, schools, local shops/spazas, supermarkets and some of
the bottom-end markets. Given the response we received, we then moved to bigger premises and invested in manufacturing
equipment. Mageu has historically been consumed by males (middle-aged), and we are now starting to witness the shift/new
trend in consumption into the youthmarket.
Ÿ
Fedics
Ÿ
Capitol Caterers
Ÿ
20-20 Caterers
Ÿ
Dairyworld
Ÿ
Fruit & Veg City
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Desmondi
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Gauteng Cash and Carry
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Adeed Cash and Carry
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OK Value
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Viva Supermarkets
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Local filling Stations
Manufacturing
Maggies Mageu
“OUR BRAND IS NOSTALGIC
WITH A RICH HERITAGE”
Ÿ
Manufacturing of mageu, a
non-alcoholic maize-base
food drink that can be
consumed as an energy
booster, a meal replacement
or thirst quencher.
Ÿ
It is packaged under the
brand name of Maggie's
Original Mageu
Ÿ
Our product's Nutritional
Information Analysis was done by
SABS.
Ÿ
We were awarded the Certificate
of Acceptability for Food
Premises by Department of
Health.
Ÿ
Created employment through
street vending and micro-
distribution.
Ÿ
We obtained 3rd position in
Africa and 2nd in South Africa in
the Africa Growth SMME Awards
in 2011 under the category of
Most Innovative SMME.
