Gearing for Growth Johannesburg 2015 - page 8

RENEW MY CAR
The vibrant local motor industry is one of the major and key contributors on South Africa's economic
landscape. From automotive manufacturing to after-market services, the sector accounts for an
estimated 1,67% of South Africa's total, formal, labour-force (Stats SA, QES September 2014).
The number of employees in the sector grew by 3.3% from 2009 to 2012 (Stats SA, Report 63-01-
02 (2012).
The Hope Factory has identied an opportunity in the sector's after-market segment to facilitate entry of
Black owned small and micro businesses into the motor industry supply chains. We have partnered with
RenewMy Car International to further explore and leverage opportunities in the high growth, and often
unrealized, potential offered by the Franchise business model; combining this with our mentorship
philosophy to improve the prospect of sustainable success for our entrepreneurs.
More on this on page 69.
The Hope Factory prides itself in being able to allocate to each one of our entrepreneurs, a full-time
and dedicated business mentor. Our mentor: mentee ratio of 1: 10 is hands down the best in the
industry, and ensures that we are able to
steward the investment made in each of our
entrepreneurs with great purpose and attention to detail
. Our mentors are all hand-picked
based on their EQ, skill, business experience, and passion for small business, which when coupled
with The Hope Factory's unique mentorship philosophy and methodology, provides a winning
combination!
OUR MENTORSHIP TEAM
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